Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your most valuable business asset. There is a common misconception that registering a company, purchasing the fields and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise as to if to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the chance to stop others from using your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description for this business’ offerings provides the legal specifics of a security program. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories readily.

It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, TM Status Objected India in Australia you should protect the company and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval staying the exclusive user for this specified trademark for all the different goods and services applied for under the application.

Trademark Applications and Registrations

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